Planning a holiday often begins with a website. Unclear or awkward translation can make it harder to understand an offer and feel confident about booking. The original article was written in the context of coronavirus-era travel restrictions; that opening is historical context rather than a statement about present travel conditions.
Tourism translation can be an enjoyable field, but it also presents specific challenges. Tour operators need to communicate practical information and the character of a destination to readers with different cultural expectations. The original article cited a 17% preference figure without identifying a study; that figure is not retained as an established fact.
A translated tourism website also needs a deliberate approach to search terms and readership. Using a machine-translation tool does not by itself establish whether a page is suitable for search engines. Language quality, useful content and the website’s wider implementation need separate consideration.
Cultural expressions
Descriptions of places and customs may include words with no direct equivalent in the target language. A literal substitution can mislead the reader. Depending on the context, the translator may keep the local term, explain it briefly or choose a descriptive expression. The aim is to help visitors understand the experience without erasing its local character.
Translating a place you have not visited
Writing convincingly about an unfamiliar location can be difficult even in one’s own language. Translators may need reliable books, official destination information and other trustworthy references to understand what the source describes. Research should support the text rather than introduce invented details. Questions about unclear descriptions should be raised with the client.
Finding the intended tone
Some tourism businesses want restrained, corporate language; others prefer an informal and enthusiastic voice. The translator must understand the intended audience and the client’s brief, then maintain a consistent style. Tone should support the message without making promises the source cannot support.
Recognising these difficulties helps translators plan research and review. Consultation with colleagues who know the subject or destination can also be useful. Clear instructions and careful checking help produce tourism content that is informative, readable and appropriate for its audience.
Request a Quotation
Request a file-specific quotation · WhatsApp: +90 541 541 18 81